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Higher education has been under siege for their expensive degree programs with questionable real-world ROI. To protect their bottom line and...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...
Association Learning Subscriptions Increase Your Audience and Revenue
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey...
Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring
In September 2022, common sense will hopefully prevail. A national advertising campaign will challenge the hiring status quo by championing...
SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association
Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is catching up thanks to a report released last month by the...
Compliance Training Programs Bring Triple Digit Revenue Growth to the Texas Restaurant Association
In the Great Reshuffle going on now, people are moving in and out of jobs and industries. Organizations are adapting to new business models and...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?
Everyone in the association community has watched one particular profession get dramatically disrupted by the pandemic: the event planner. In a...
The Exciting Impact of Digital Transformation on Professional Development
“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet exist, to a group of people who don’t know that they will need...