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Practical Advice About Association Management from the Stoics
Stoicism is back in vogue. The wisdom of Marcus Aurelius, Epictetus and Seneca is shared in the locker rooms of the Patriots and Seahawks, in Silicon...
How to Convince Members They Have Time for Professional Development
You know the old cliché: if you want something done, ask a busy person to do it. Busy people are great at organizing their day and crossing tasks off...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
Improve the Online Learning Experience with a Train-the-Trainer Program
Moving your in-person conferences and courses to an online platform was like putting on a new pair of prescription glasses. What was once blurry in...
The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences
We’ve noticed a topic cropping up in event planner communities: a growing interest in smaller, niche conferences. Is the lack of enthusiasm for mass...
A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs
Lots of posts, including ours, provide advice on marketing strategies and tactics, but when it’s time to do the work, you’re on your own. This post...
What the Research Says About the Pandemic’s Impact on Associations
A bumper crop of survey reports has arrived this spring that provides insight into the pandemic’s impact on associations and an outlook on...
Why & How to Bring Back the Lost Art of Listening
Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to think about. Most of us don’t listen well. Listening is not...
11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind
With no elbow grease required, decluttering seems like an easy spring project… until you get started. Then you just want to wipe that grin off Marie...
The Physics of Membership: Investigating Unknown Influences on Member Behavior
This past year, you could count on one thing: uncertainty. You can count on it in the year ahead too. We can speculate about the future, but only...